USER RESEARCH & TESTING
Analyzed user needs and validated design decisions.
Overview
Client: City of Baltimore
Project: Understand user needs for app.
Goal: Create a gamification app to increase tourism in Baltimore.
Challenge
The City of Baltimore Tourism would like to create a gamification app to increase tourism in Baltimore. In order to determine features to include in BMore Local, data needs to be gained to understand the market and needs of potential users.
Process
Surveys & Research
I conducted surveys and interviews in order to gain data on the current market and potential users. This provided clarity on the user and business needs.
User Story
Based on this information, I wrote user stories in order to define specific user needs and desires.
User Persona
Based on each user story, I developed user persona’s which allowed me to have a clear and comprehensive understanding of each potential user or target audience.
User Journey
Based on the user persona, I developed user journey’s that user may want to take within the application. This paved the way for necessary screens and features based on the desired user journey.
Wireframes
Based on the user journey’s, I determined three key features the application would need in order to meet the user’s needs. I began sketching and wireframing the screens needed in order to for a user to complete each feature.
Conclusion
Outcome/Impact
After gaining a better understanding of the user needs and perceptions from surveys and interviews, I was able to pinpoint user personas which led to key features needed in the application. The end result was creating high fidelity wireframes for the user flow for each of these key features. These high fidelity wireframes can now be tested with user in order to gain further feedback before expending resources on development. This continued testing will further validate the features that are used in the development of the application.
