WIREFRAMES & MOCKUPS
Enhanced usability of user flow to increase event sign up conversions.
Overview
Client: American Public Health Association (APHA)
Project: Redesign of the Onboarding Process
Goal: Increase event sign-ups through an improved onboarding experience.
Challenge
The original onboarding process was lengthy and confusing, leading to high drop-off rates and low membership conversions. With the current interface users were overwhelmed, resulting in many not completing the create a membership flow.
Process
Competitive Analysis
Deduced key success criteria from onboarding processes of similar organizations.
Ideate & Design
Information Architecture
Organized content for user flow to align with feature goals.
Wireframing and Prototyping
Developed low-fidelity wireframes and high-fidelity prototypes to visualize the new user flow and gather feedback.
Visual Design
Consistency
Used APHA’s brand elements for a cohesive look.
Engagement
Included visuals and micro-interactions to enhance the user experience.
Feedback
Added progress indicators and real-time feedback.
Content Strategy
Concise Copy
Provided clear, brief instructions for each step.
Outcome
Increased Completion Rates
Onboarding completion rates increased by 50%.
Higher Event Sign-Ups
Event sign-ups rose by 40%.
Reduced Drop-Off
Drop-off rates during onboarding decreased by 35%.
The redesigned onboarding process for APHA significantly improved membership conversions. By simplifying the steps, enhancing visual appeal, and providing clear guidance, the new design created a more user-friendly and effective experience, achieving the organization’s goals.
